Turning 5 this year, Original
Cebuano Food chain Balamban Liempo has adopted Barangay Abucayan residents in
the town of Balamban, the home place of the company's co-founder Honey Vergara.
This is the food chain's way of
expressing gratitude to the town that inspired the Balamban Liempo's name and
it's unique tasting and aroma filled roasted pork belly or liempo and chicken.
To truly empower the children and
people of Abucayan in Balamban and make an impact in the community, Vergara
said that Balamban Liempo plans to sustain its adopt-a-barangay program and
hopefully adopt more barangays in Balamban town in the future.
Staff and Volunteers conducted a
feeding, gift-giving, and story-telling session activity for the children of
barangay Abucayan, Balamban. They gave out stuffed toys and
learning materials such as pencils and storybooks and conducted interactive
games and small group story telling by volunteer story tellers.
The activity concluded with
treating the 400 children beneficiaries a sumptuous feast of Balamban
Liempo’s distinct and tasty meals.
“This is really our way of giving
back to the town of Balamban for inspiring our unique style of grilled liempo
which is really the secret to our phenomenal success,” said Vergara.
Balamban is renowned for a native
technique of grilling liempo using local herbs and spices which makes it
aromatic and tasty.
From its humble beginnings in the
year 2009, Balamban Liempo has grown to become one of the Filipino favorite
dishes enjoyed nationwide. Balamban Liempo opened eight
stores in just one year and now has close to a hundred stores nationwide after
a brief period of just five years.
Apart from extending outreach
programs to Balamban town, Vergara moreover hopes that the presence of Balamban
Liempo stores nationwide can help generate more interest in Balamban and
encourage people to visit and invest in the town.
In photo: Children of Barangay Abucayan, Balamban pose for the cam while enjoying their treat. They're the beneficiaries of Balamban Liempo's feeding, gift-giving and story-telling program.
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