Wednesday, December 3, 2014

Original Cebu food chain Balamban Liempo gives back to Balamban residents



Turning 5 this year, Original Cebuano Food chain Balamban Liempo has adopted Barangay Abucayan residents in the town of Balamban, the home place of the company's co-founder Honey Vergara.

This is the food chain's way of expressing gratitude to the town that inspired the Balamban Liempo's name and it's unique tasting and aroma filled roasted pork belly or liempo and chicken.


To truly empower the children and people of Abucayan in Balamban and make an impact in the community, Vergara said that Balamban Liempo plans to sustain its adopt-a-barangay program and hopefully adopt more barangays in Balamban town in the future.


Staff and Volunteers conducted a feeding, gift-giving, and story-telling session activity for the children of barangay Abucayan, Balamban. They gave out stuffed toys and learning materials such as pencils and storybooks and conducted interactive games and small group story telling by volunteer story tellers.

The activity concluded with treating the 400 children beneficiaries a sumptuous feast of Balamban Liempo’s distinct and tasty meals.

“This is really our way of giving back to the town of Balamban for inspiring our unique style of grilled liempo which is really the secret to our phenomenal success,” said Vergara.
Balamban is renowned for a native technique of grilling liempo using local herbs and spices which makes it aromatic and tasty.

From its humble beginnings in the year 2009, Balamban Liempo has grown to become one of the Filipino favorite dishes enjoyed nationwide. Balamban Liempo opened eight stores in just one year and now has close to a hundred stores nationwide after a brief period of just five years.

Apart from extending outreach programs to Balamban town, Vergara moreover hopes that the presence of Balamban Liempo stores nationwide can help generate more interest in Balamban and encourage people to visit and invest in the town.
 

In photo: Children of Barangay Abucayan, Balamban pose for the cam while enjoying their treat. They're the beneficiaries of Balamban Liempo's feeding, gift-giving and story-telling program.


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